Defeat of California initiative would protect insurers' profits

For the next two months, Californians will to be subjected to a barrage of TV, radio and online ads, which, ironically, they unknowingly will be paying for with their health insurance premiums.The ads are a part of a multi-pronged, multimillion dollar campaign — developed by public relations, advertising firms and political consultants for the state’s biggest insurers — to convince voters that an initiative on the Nov. 4 ballot designed to protect them against unreasonable rate increases will actually cause their premiums to go up.As of last week, a small handful of health insurers had contributed tens of millions of dollars to an organization called Californians Against Higher Health Care Costs. If you think the companies’ CEOs opened their personal checkbooks to finance that group’s work, think again. It is their customers that are paying for the propaganda campaign.Read More.Source: The Center For Public Integrity/Wendell Potter